AR digital signage battles racism with contactless payments
Racism is a serious issue worldwide, and the Norwegian Centre against Racism, based in Lillestrom, was looking for a way to combat its spread in Norway.
To do this, the organization partnered with JCDecaux Norway, a subsidiary of outdoor advertiser JCDecaux, on an augmented reality digital signage campaign aimed at also raising money to stop racism.
JCDecaux Norway deployed an outdoors display, which featured a video of a group of white supremacists seemingly marching toward pedestrians. The group was chanting, “White and free, don’t take over our country,” in Norwegian. Many wore ski masks to conceal their faces. One video featured a white supremacist approach with a bat and virtually bang it against the display.
The side of the display featured an integrated contactless payment terminal, which asked viewers to donate money to stop the video. When they made a donation with a credit or debit card, the white supremacists stopped speaking and the display said, “Thank you.”
The overall goal of the campaign was to raise money for the Norwegian Centre Against Racism, which has lost its main source of funding, according to the video.
You can see the anti-racism campaign in action below.