Supercharge your CRM with Microsoft Viva Sales—Now in preview
At the announcement of Microsoft Viva Sales, Paul Greenberg, Founder, Managing Principal, The 56 Group, LLC, often called the “Godfather of CRM” and has written a book, CRM at the Speed of Light, and I were chatting about the state of customer relationship management (CRM) market and the innovations in the last 20 years. One area we both agreed that has been underserved is the seller experience. CRM vendors have all focused on the system of record—the CRM system but sellers continue to work in the system of productivity—Microsoft Office and Microsoft Teams with no connection between them.
In independent research conducted by Microsoft, we surveyed over 500 salespeople who live and work in North America and who use a CRM on a regular basis. The findings revealed that the tools in use today aren’t always helping, and, in some instances, they are even hindering a salesperson’s ability to do their job.1 They love the CRM,
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