WOW Skin Science ventures into a chat-to-cart journey with WhatsApp

– The leading D2C personal care brand is the latest to enter the end-to-end shopping experience space, in collaboration with Meta and Gupshup – 

Leading D2C skin and personal care brand, WOW Skin Science has announced its entry into the world of end-to-end shopping experience with WhatsApp via a chatbot powered by Gupshup. In a first of its kind, the bot will lead WOW’s customers onto a seamless and frictionless journey from product discovery, to building a shopping cart, checkout, and payment. This feature is now LIVE.

The purchase of the merchandise is a straightforward process, where customers can start a conversation by sending a text “Hello” or “Hi” on the number, +91 90080 43175. Through the tech-enabled platform, customers in India can browse the WOW Skin Science product catalogue, add merchandise to their shopping carts and then pay with UPI or COD without ever leaving the instant messaging app.

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