Honor customer data use consent with unified profiles in Dynamics 365 Customer Insights
Data protection and privacy regulations, such as the General Data Protection Regulation (GDPR) in the European Union and the California Consumer Privacy Act (CCPA) in the United States, give individuals the right to govern how an organization uses their personal data. These regulations allow people to opt in or out of having their personal data collected, processed, or shared, and require organizations to implement reasonable procedures and practices to obtain and respect their customers’ data use consent.
What is consent?
What do we mean when we talk about “consent” in the context of data protection and privacy? Simply put, it’s an individual’s decision about whether and how data about them is collected and used. Easy to define, but extraordinarily complex in practice.
Organizations have multiple types of information about their customers, including transactional data (such as membership renewals), behavioral data (such as URLs visited), and observational data (such as time spent on specific webpages).
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