Mercedes-Benz FutureInsight: “Human first”: empathy as anchor in the digital transformation
What does a desirable future that is worth living look like? How can individuality and digital transformation be reconciled? How can trust be established between humans and machines? A series of “FutureInsight” debates from Mercedes-Benz address questions like these
What does a desirable future that is worth living look like? How can individuality and digital transformation be reconciled? How can trust be established between humans and machines? A series of “FutureInsight” debates from Mercedes-Benz address questions like these. In these debates, Mercedes-Benz experts discuss such questions around the theme of mobility with academics, artists, media representatives and specialists from a wide range of fields. The aim is to gain inspiration and food for thought, which then can be helpful for their own future mobility activites. At the FutureInsight event in Berlin on 21 and 22 November, the focus was on empathy and trust as topics.
For many people, the theme of “digital transformation” conjures up a vague feeling somewhere between fascination and uncertainty. Fascination because digital technologies can drastically simplify complex activities, find amazing solutions and offer unique opportunities. Uncertainty because futuristic visions of complete automation seem to leave little room for human individuality and our ability to act.
“At Mercedes-Benz we are convinced that the digital transformation can only be designed successfully if it is deeply anchored within society. Humans and access to data must be at the heart of a digital transformation,” says Jasmin Eichler, Head of Research Future Technologies at Daimler AG. “That is why we are also working on solutions in the field of digitalisation which place the freedom, decision-making autonomy and individuality of human beings at their centre. We aim to create a balance between humans and technology. The approach we are following here is “Human first”.”
Because there are diverse issues around digital transformation, Mercedes-Benz is basing its endeavours on “open innovation”. Stakeholders from all different industries – business, research, art, industry or biology – are brought together for shared research purposes. The results are projects which consider the future of mobility from new perspectives and which produce exceptional problem-solving approaches. Mercedes-Benz presented some of these collaborative projects at the FutureInsight event in Berlin.